Some Favorite Silicon Valley Resources by Theresa's Colleagues at Stanford
There are endless free, useful resources from Stanford on YouTube and the university's numerous online courses and websites. Here are just a few favorites.
Entrepreneurship Corner from the Stanford Technology Ventures Program (STVP) - a video and podcast collection of wisdom, best practices, and war stories from Silicon Valley's most famous and soon-to-be-famous thought leaders
epicenter: National Center for Engineering Pathways to Innovation - funded by the National Science Foundation and other sources, this center is driving a engineering education in the US toward more creativity and innovation - visit to see some of the fascinating and fun things they are doing...
Tips on Presentation Design from Forrest Glick of the Stanford Technology Ventures Program
Book: What I Wish I Knew When I Was Twenty by Tina Seelig
Book: Ingenious by Tina Seelig
Book: Technology Ventures: From Idea to Enterprise by Tom Byers
Book: The Art of the Start by Guy Kawasaki
Recommended Reading
Crossing the Chasm by Geoffrey A. Moore
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Competitive Strategy
by Michael E. Porter
Competitive Advantage by Michael E. Porter
Marketing Services: Competing Through Quality by Leonard L. Berry and A. Parasuraman
Strategic Selling by Robert B. Miller and Stephen E. Heiman
Market Leadership Strategies for Service Companies by Craig Terrill and Arthur Middlebrooks
Selling the Invisible by Harry Beckwith
Focus: The Future of Your Company Depends On It by Al Ries
Positioning: The Battle for Your Mind by Al Ries and Jack Trout