Lina Group, Inc. is a strategic marketing firm focused on helping companies differentiate to dominate their chosen markets for sustainable growth and higher margins. We work with organizations in extremely crowded, competitive sectors, with an emphasis on enterprise software, services and solutions aimed at c-level and senior executives.
Lina Group clients typically want to maintain or achieve dominant market positions through differentiation, an exceptional customer experience, and high-value offerings. We help clients define and adopt progressive marketing strategies and enabling technologies that advance business objectives and support account managers. Examples of what we do:
Develop new company vision
Manage strategic planning initiatives
Develop marketing strategies
Develop account management and sales tools
Identify new markets and sources of revenue
Define and roll out new service offerings
Launch new products
Implement new lead generation programs
Improve sales and marketing operations through process improvements
Led by Theresa Lina Stevens, the company was founded in 1992 and is composed of senior practitioners with backgrounds from major consulting, technology, and enterprise solutions companies.
Theresa Lina Stevens, founder and president of Lina Group, Inc., has more than 25 years of strategy, marketing, communications, media and education experience. Theresa specializes in helping organizations establish dominant market positions in competitive and emerging markets, using the Apollo Method for Market Dominance™, a marketing strategy and execution framework. Her areas of emphasis include training, strategy coaching, vision development, differentiation strategy and positioning, storytelling, market development, thought leadership content, and go-to-market programs. Her core expertise is in creating, launching and marketing enterprise business solutions, B2B software-as-a-service (SaaS) offerings, and Internet of Things (IoT) products. She has performed assignments for companies such as Accenture, HP, Cisco, Dell, AT&T, IBM, and FICO, as well as software companies, technology startups and small businesses seeking aggressive growth and sustainable margins.
Theresa also currently works with the Department of Management Science & Engineering (MS&E) in the School of Engineering at Stanford University, where she is involved in communications and outreach efforts and occasionally lectures. She is also an advisor to the Stanford Marketing Group. Prior to this, Theresa worked with the department’s Stanford Technology Ventures Program (STVP), where her efforts included marketing and communications initiatives and key outreach programs such as the Global Innovation Tournament, Entrepreneurship Week at Stanford, and a series of global educator conferences. She led the proposal effort resulting in a $10 million, five-year grant from the National Science Foundation for a research and outreach center focused on fostering more creativity and innovation among U.S. engineering students. She also served the Stanford Entrepreneurship Network (SEN), a federation of more than 20 Stanford entrepreneurship programs and student organizations across campus. Her current work included developing online course material, giving workshops, and providing program support as needed.
Theresa was formerly Chief Marketing Officer for VC-backed companies: a cloud computing and managed services company and a marketing and analytics solutions provider. In addition to her strategy and marketing responsibilities, she helped raise $32 million in venture capital financing and pursue and integrate acquisitions. Theresa began her career at Accenture, where she was a management consultant for clients such as BellSouth, Contel (now part of Verizon), and IBM; she also helped found the Communications Industry Group at Accenture, where she served as Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business. She oversaw that group’s strategy, marketing, financial and business operations activity in 48 offices throughout 20 countries. Regarded as a marketing thought leader, she served on the firm’s global marketing council and worked on numerous company-wide initiatives to create strategic planning, marketing and business development processes and methodologies. She earned a number of marketing awards for her innovative programs.
Theresa’s personal interests led her to found an educational research and entertainment company during her tenure with Accenture. The company provided outreach programs to schools and invested in the creation of public television content. Ms. Lina served two terms on the Board of Governors for the National Academy of Television Arts and Sciences (NATAS), Southeastern Chapter, where she chaired a national children’s media literacy initiative, served as a judge for the Emmy Awards, and helped write and produce the regional Emmy Awards ceremony. She was also a founding partner and advisory board member of the Children’s Information Trust, established to promote the development of pro-social interactive media for kids.
Throughout her career, Theresa has been frequently quoted in the press, published numerous articles and white papers, and delivered hundreds of presentations, workshops and lectures at Stanford and elsewhere on topics related to marketing, technology and the media. She earned her Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, with concentrations in management information systems and marketing.