News: Register Now for Upcoming Workshops! See Schedule Below

Differentiate to Dominate

For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.




Why the Apollo Method?

Our work is built around the Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>

Be in the Book

Are you a Go-To or do you have market dominance success stories to share? Submit a nomination to be interviewed or mentioned in the forthcoming book, Be the Go-To.    


Upcoming Public Workshops

How to Level Up: Positioning for Market Leadership

Jan 28: Stanford University (with STVP; open only to Stanford students, faculty, staff & alumni)

Amp It Up! 10 Ways for Women to Strengthen Their Personal Power and Executive Presence

Jan 18: San Francisco (with SBA)

How to Be Better at Networking and Actually ENJOY It!

Feb 8: San Francisco (with SBA)

Note: We are open to conducting workshops in other domestic and international locations for organizers who can guarantee a registration minimum. Please contact us for more information at