Get Your Free eBook Now: 7 Things a Go-To Does Differently

News: Register Now for Upcoming Workshops! See Schedule Below

Differentiate to Dominate

For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.




Why the Apollo Method?

Our work is built around the four-stage Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>

Free eBook

This quick, 30-minute read shares the seven strategies that summarize what a Go-To does differently and offers a few key actions you can take immediately to head down that path. GET YOUR COPY HERE


And Get the Summary Infographic Here!

Upcoming Public Workshops

Amp It Up! 10 Ways Women Can Strengthen Their Personal Power and Executive Presence

(check back shortly for dates)

How to Think Like a Marketer

(check back shortly for dates)

Pitching and Presenting: How to Make Your Story Compelling

Nov 12: San Francisco (with SBA)

How to Dominate Your Market as the Go-To, for Higher Profits and Growth

Dec 13: San Francisco (with SBA)

Networking Techniques That Will Make Your Career

Nov 15: San Francisco (with SBA)

Note: We are open to conducting workshops in other domestic and international locations for organizers who can guarantee a registration minimum. Please contact us for more information at