We have produced thousands of projects and deliverables over the last 20 years. What they all have in common is a drive toward helping clients differentiate in highly competitive markets. Below is just a sampling. We would be delighted to provide client references or provide additional credentials on request.
Sample Launch Phase Projects
These projects involved various aspects of helping companies define a vision, strategy and market position around a common, critical market problem for which they wanted to become the Go To; developing a unique approach to that problem; and then launching the solution.
Managed global team of product and service executives on five continents in the development of strategic vision and market dominance plan for $500 million business unit of enterprise solutions provider seeking to quadruple through organic growth in five years.
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Led banking industry solution definition, point of view development and launch for global analytics software and solutions provider.
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With one week to prepare, repositioned and relaunched a VC-backed integrated marketing and analytics technology company in high-profile campaign that resulted in 137 media mentions and briefings with more than 16 industry analysts and influencers in 8 weeks, leading to mentions in 10 analyst reports by Forrester, Gartner and others.
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Developed new corporate vision and market positioning for North American research firm; developed all content for company rebranding, including marketing materials and seminal white paper.
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Transformed market position of cloud computing and managed services company during industry downturn and enhanced company valuation through a high profile and credible brand.
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Conducted market assessment and assisted with vision development and business planning that resulted $25 million round of VC funding for integrated marketing technology firm.
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Developed investor presentations to help raise $7 million round of financing in midst of recession for Web application development company.
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Helped communications industry provider of operations support systems (OSS) consulting assess its current situation; developed business vision and high-level measures of success; helped organization narrow its scope around a specific market problem and business solution; defined unique market position.
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Managed research effort and publication of comprehensive industry white paper defining key market issues and the client’s unique approach for addressing them.
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Assisted Internet start-up with the development of planning and management processes to support vertical market dominance vision.
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Led a global market assessment project to identify and prioritize the most critical issues facing communications industry; defined market segments and estimated growth rates.
Sample Ignite Phase Projects
These projects involved helping companies continuously ignite the market by leading a movement in the market around their point of view and approach in order to rally support and gain momentum.
Led Ignite efforts for cloud computing and managed services provider; garnered more than 200 media mentions, including Wall Street Journal and Newsweek; secured influencer endorsements.
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Helped SaaS provider improve content and execution of existing webinar awareness and lead generation program; increased registrations by 382%; increased attendees by 533%; increased follow-up requests by 63%.
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Helped telecom vendor narrow down and focus its marketing activities on a central theme and more targeted, high-power audience.
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Led media relations initiative to put customer relationship management issues on agenda of key trade press and conferences.
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Helped telecommunications vendor identify and prioritize target list of industry influencers.
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Helped telecom vendor generate broad industry awareness of key systems integration issues facing the industry.
Sample Navigate Phase Projects
These projects involved helping with what's needed to deliver on the promise of a company's unique approach. These ranged from business development and sales support to solution development and delivery.
Assisted with the definition of service offerings for a new organization within the global business solutions unit of a major technology company.
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Helped global enterprise software and solution provider profile prospective and current customers to prequalify targets for new financial services business solution.
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Developed comprehensive sales toolkit for global banking solution at enterprise software company; included internal sales training and external collateral and sales presentations.
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Developed and produced major industry-wide conference; conducted year-round relationship-building activities in association with event.
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Helped leading hardware vendor develop a strategy for working with systems integration partners to develop end-end vertical industry offerings.
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Developed an opportunity management system to help global consulting firm focus limited resources on most strategic opportunities.
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Developed sales support tools such as credentials database.
Sample Accelerate Phase Projects
These projects involved helping Go To companies further entrench themselves in the market and determine how to adjust their strategies to stay ahead of me-too competitors.
Planned and executed fully-integrated dialog marketing program built around private, high-level conference.
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Conducted secondary research and advisory council focus groups; designed client-sponsored conference agenda to incorporate fresh point of view and promote it to the market place.
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Helped vertical industry practice identify target segments; developed market profile and penetration strategy for each segment.
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Conducted internal and external assessment for high-end project management firm; facilitated leadership team in revising the business vision and strategy based on refined direction.
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Assisted global PR firm in a self-evaluation of progress toward its strategic vision and defined highest-priority implementation issues.