Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It

Learn the four pillars of sustainable differentiation that will help you attract higher-margin business and position your company for long-term growth.​

Apollo Method Topic Deep Dives

Go deep on any aspect of the Apollo Method for Market Dominance and key concepts from the book - wherever your organization feels it can benefit most at this moment. Examples include market analysis and focus, messaging, company vision, offering definition, market focus, Media and Influencer Food Chain, Tree Trunks, sequencing and prioritizing target segments and customers, sales enablement priorities, and so on.

Strategic Market Development: Develop Your Most Useful Relationships with the Least Effort

Strategies for identifying and persuading a small number of powerbrokers and influencers who can most quickly propel you and your offering into the market. Get their help generating interest and demand within your target market.

Pitching and Presenting: How to Make Your Story Compelling

A very simple but profoundly different storytelling framework that will hold an audience captive in any situation. Learn how to structure your message, WOW your audience, and most importantly, leave them wanting more.

Product-Market Fit Secrets: Simple Steps to Market Selection

A powerful, step-by-step approach to market selection and prioritization that can accelerate product-market fit and help position you for a dominant position in crowded markets.

Become a More Creative and Innovative Team

Systematic, step-by-step approach for breaking out of the box to tackle objectives or pursue opportunities in altogether new ways.

Be the Go-To: How to Develop a Reputation for Distinctive Value in Your Organization

How to use the four pillars of Market Dominance to build your own personal brand and reputation inside or outside your organization. Become known for the superior value and results you’re uniquely capable of delivering, instead of being an indistinguishable part of the pack.

Amp It Up: How to Increase Your Executive Presence and Own. Your. Power.

Actionable advice for women (and men) on how to dramatically amp up personal power for increased, constructive impact and influence. Shares the six types of power you always have access to and behaviors that will inspire others to see, listen to, and respect you.

How to Easily Become a Master Storyteller

A fun, highly interactive workshop that shares the key ingredients of great storytelling to help you captivate audiences, strengthen your influence, and communicate with unforgettable impact. You’ll learn by doing: How to craft compelling narratives and deliver them with confidence and authenticity.

Comfortable Networking Techniques That Will Make Your Career

A natural and comfortable, methodical approach for building your network, developing meaningful relationships, and leveraging your network to achieve your goals.

Strategic Networking: Make Your Most Useful Contacts with the Least Effort

Strategies and shortcuts for meeting the largest number of right people with the least effort, including how to insert yourself into pools of contacts that are interrelated, so that you gain more synergy from your network.

How to Think Strategically

A practical approach to thinking multiple steps ahead and being proactive in a way that sets you up to efficiently achieve your ultimate objectives, rather than short-term reactive thinking and decision-making that may not get you there.

How to Think Like a Marketer

The unique characteristics of the marketing mindset and techniques for training your brain to think like a marketer, which will lead to more effective problem-solving and creativity. Explores inspirational examples from hip hop, haute couture, Elon Musk, Steve Jobs, Amazon, the Apollo Space Program, Leonardo da Vinci, top chefs and more. Particularly valuable for engineers, scientists and technologists who tend to get stuck in linear thinking.

Streamlined Strategic Planning for Business Line Leaders

Learn a practical approach for quickly developing a vision and strategy for profitable growth.​