Why are some sales and marketing pitches wildly interesting and effective, while so many others are downright dreadful? How do great ones grab the audience and keep it engaged? The answer is surprising and simple: It usually boils down to how the content is structured. Based on a material originally developed and presented at Stanford University, this eBooklet will provide you with a very simple but profoundly different storytelling framework that will hold your audience captive, whether you’re pitching ideas, products, your company, or yourself. It applies to presentations, conversations, collateral, social media and any other venue. Read with a pitch in mind that you’d like to work on. You’ll find out how to structure your message, make it irresistible, and WOW your audience with visuals. Apply these principles and tips to pitches of any length to any audience. (pdf download)