Get the Amazon #1 Bestseller
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Differentiate to Dominate

For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.

The Approach

The Book

Events and News

Our work is built around the four-stage Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>

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Are customers failing to see what sets your company apart, pushing your prices (and margins) down? Find out in this Amazon #1 bestseller, step by step, how to become the Go-To in your market using the Apollo Method for Market Dominance. You’ll find out how the same strategies that put a man on the moon have helped companies like Disney, Apple, Tesla, Salesforce and many others dominate as market leaders. Available as ebook, in hardcover/paperback and as audiobook. LEARN MORE AND GET THE BOOK HERE.

To arrange an interview or appearance at your event, contact inquiry@linagroup.com.

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Sample Appearances

“Be the Go-To, Not a Me-Too” Presentation, Me2We Conference, Stanford University Graduate School of Business

“Pitching and Presenting: How to Make Your Story Compelling,” Me2We Conference, Stanford University Graduate School of Business

Jeffersonian Dinner Host, Me2We Conference, Stanford University Graduate School of Business

“Product-Market Fit Secrets Revealed,” Silicon Valley Product Management Association, Featured Speaker

“Leading with Personal Power,” Monte Jade West Science and Technology Association, Featured Speaker

Stanford eCorner educational videos on positioning, pitching and presenting as a Go-To, Stanford University

“Be the Go-To,” Silicon Valley Product Management Association, Featured Speaker

UC Santa Cruz “Zentrepreneur Symposium Series” at Jack Baskin School of Engineering, guest speaker in conversation with former Tesla senior exec, Toby Corey

Women of Industry: Innovation and Success, Featured Speaker

“Be the Go-To,” Verde Group Webinar, Featured Speaker