Differentiate to Dominate

For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.




Why the Apollo Method?

Our work is built around the Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>

Be in the Book

Are you a Go-To or do you have market dominance success stories to share? Submit a nomination to be interviewed or mentioned in the forthcoming book, Be the Go-To, Not a Me-Too™.    


Featured Workshop

Pitching and Presenting: How to Make Your Story Compelling

Get the eBooklet.

Why are some sales and marketing pitches wildly interesting and effective, while so many others are downright dreadful? How do great ones grab the audience and keep it engaged? Originally developed and frequently presented at Stanford University, this workshop will provide you with a very simple but profoundly different storytelling framework that will hold your audience captive.