Get Your Free eBook Now: 7 Things a Go-To Does Differently

News: Register Now for Upcoming Workshops! See Schedule Below

Differentiate to Dominate

For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. We specialize in enterprise software, services and solutions aimed at c-level and senior executives.




Why the Apollo Method?

Our work is built around the four-stage Apollo Method for Market Dominance™, which consists of the four pillars of sustainable differentiation that lead to higher margins and growth. The method captures and systematizes the approaches successful firms and individuals have been using for years to set themselves apart in crowded fields and stand out as "the only ones to go to" in the minds of target customers. Learn more>>

Free eBook

This quick, 30-minute read shares the seven strategies that summarize what a Go-To does differently and offers a few key actions you can take immediately to head down that path. GET YOUR COPY HERE


And Get the Summary Infographic Here!

Upcoming Workshops and Talks

Come back soon for new 2020 dates for all topics.

How to Become the Go-To Brand in a Competitive Market: Four Steps to Higher Margins and Sustainable Growth

Nov 14: Fairfax, CA, Marin Women in Tech

Dec 13: San Francisco (with SBA)

Pitching and Presenting: How to Make Your Story Compelling

Nov 12: San Francisco (with SBA)

Nov 21: Palo Alto Chamber of Commerce Leadership Meeting

Feb 6: San Francisco, Intensive Working Session and Coaching (with Columbia University Executive Ed)

Take Your Marketing to a New Level of Creativity and Innovation

Jan 13: University of Virginia, Office of the CMO (private workshop)

How to Think Like a Marketer

(check back for new dates coming in 2020)

What Is Marketing and How Do We Start?

Oct 30: Stanford Marketing Group (student workshop)

Amp It Up! 10 Ways Women Can Strengthen Their Personal Power and Executive Presence

(check back for new dates coming in 2020)

Lead with Personal Power

Nov 19: Menlo Park, Entre Nous Aesthetics Grand Opening

Mar 14: MJAA Executive Mentorship Program (private workshop)

Networking Techniques That Will Make Your Career

Nov 15: San Francisco (with SBA)

Jan 8: San Francisco, Harvard Alumni Association Global Networking Night

Note: We are open to conducting workshops in other domestic and international locations for organizers who can guarantee a registration minimum. Please contact us for more information at